Wednesday, 22 April 2015

The Secret Life of a Ticket Broker

Who would not want the best seats in a Rihanna concert or premium seats in the Phantom of the Opera. Watching events live is one of the luxuries of entertainment that a lot of people are willing to pay big money for. Being a ticket broker is simply being the middleman of big ticket suppliers and the audience. It seems to be pretty much a basic ‘buy and sell’ business structure but there is more to it than what you think. Here is a quick guide: 5 steps to becoming a ticket broker

Invest Money

If you want to make big money in this industry, you should have a couple of thousands as investment. You need to buy premium seats and general seats in the first place. You should have enough money to secure these seats. Don’t worry, the amount of money you invest depends on how much tickets you want to sell. When done right, you will definitely get high returns. This business has very short sales cycles and you can see your return of investment in as fast as a few weeks.

Know What’s Hot

If you want to get into the business of selling tickets, you should have a clear idea of what events can sell and what events will flop. Next, you should know where the best seats are. Location is everything, just like in most businesses. You want to buy seats a few away from the stage because you can’t make much money buying seats in row X, Y, Z where no one can’t really see a thing with seats this far out (source: TheTicketsGuide).

Pick Suppliers

If you are selling wines, you should know where the best vineyard is. Similarly, you should know where you can get premium tickets. You can get in touch with big companies like Ticketmaster or any ticketing offices in your area who are direct sellers. This way, you can get premium seats at premium prices. Persistence is the key in getting the best seats. Even if the sign says ‘sold out’, it won’t hurt you to ask a day after because ticketing offices often release the tickets in waves or batches.

Know Where To Sell

Who will you sell to? Where? If you have a large group of friends of celebrity fanatics, then that is a good place to start. But of course, to widen your reach and get the bigger slice of the pie, you should sell to a much bigger audience. The Internet is a great venue to sell your tickets. You can sell them on eBay, StubHub and post what you have to sell in several advertising sites. You can also put up a small website where you can post your tickets at hand. Join in Facebook, create a page and join pages and groups that are related to entertainment and concerts and they are sure to find you when tickets are sold out in major ticket offices!

Keep a Record

Be organize. Keep a spreadsheet of the tickets you have available, reserved, delivered and paid for. Make sure that you don’t give a Miley Cyrus ticket to someone who wants to watch Matchbox 20. Be professional as you can be and don’t waste any opportunity for a sale just because your record is a mess.

Following these 5 steps to becoming a ticket broker can really help you bring the money in the bank. You may not be on the spotlight or on stage, but you have that celebrity status when people look for you when they are in dire need of tickets!


Free Presale Passwords: Here’s Where to Find Them

Tired of waiting long lines just to get a glimpse of your favorite band singing the unofficial soundtrack of your life or a chance to watch your favorite sports team crushing the opposing team? Would you rather sit in front of the television or worse, buy a pirated DVD just so you would not miss them in action? Tired of negotiating prices with your friendly neighborhood ticket broker? How about getting those tickets yourself by means of presale?

Presale tickets are sold to specific groups of people that allows them to buy tickets before everyone else, thus securing the best seats in that specific event. Several types of presales include venue presale, radio presale, fan club presale, online presale and credit card presale.

Of course, purchasing presale tickets does not necessarily mean that it costs less than your average ticket. Some presales, like the fan club presale, even comes at a higher cost due to membership fees. Another good thing about any presale ticket is that it comes in bundles so there is absolutely no reason to watch these events solo. Some blocks may be poorer than the others but still, the seat distribution of presale tickets are understandably fair – with seats that is often a mixture of front row, middle row and the lower 100’s.

But before you start scavenging for a presale type that would perfectly suit your agenda, you must know that there is this fine line that separates presale and general on-sale tickets called a presale code or password.

A presale password is a code you needed in order to buy your tickets. There are different ways to attain the key to those prized tickets, which in turn, makes the hunt for a free presale password vulnerable to scam artists. But if you know where to look, the gates of presale ticket heaven will open at your whim:

Join a fan club. Usually an artist’s (or a sports team’s) fan club gets first dibs on presale codes. Most artists show their appreciation to their fans by giving them the chance to take the best seats in the house rather than those seats be taken by ticket brokers. Sometimes, the event promoter also offers presale tickets to ensure that the event will host more fans.

Get a credit card.  As a token for your loyalty and what-nots, some credit card companies also offer pre-sale codes to their clients. This service is not available for all credit card companies though. So you must make sure if the bank in which you are applying for offers this.

Go online. There are several legitimate sites that offer presale codes if you register on their web sites. Most of the time though, the seat availability is limited and some seats that are being offered are poor. There are also times the seat being offered in general on-sale is far better than what is being offered online.

However, you must remember that getting the password to a presale does not necessarily mean that you can delay purchasing tickets. After getting the code, you must quickly purchase the tickets as presale tickets are limited and other ticket buyers can grab it. You can also subscribe to newsletters that notifies their subscribers if there are any presale going on and even offer presale codes.

So why suffer long lines when a presale ticket is right at your fingertips. So go ahead and enjoy the show!